Lance Wyman: México
- Jan 19, 2020
- 1 min read
★★★★☆
Lance Wyman is best known for his groundbreaking design work for the Mexico ’68 Olympics. His graphic system set a new standard for future Games and launched a career that has spanned six decades. Though he has done work for cities, events, institutions, and transit systems all over the world, it is in Mexico that Wyman found his muse and realized some of his most inspired work. Lance Wyman: México celebrates this body of work, and demonstrates, again and again, Wyman’s commitment to simplicity, to bold iconography, and, most powerfully, to place. At a time when Mexican designers were largely imitating styles from the United States, Europe, and Japan, it was Wyman’s outsider status (he was born in Newark, New Jersey) that allowed him to recognize the unique possibilities within Mexico’s indigenous visual culture. Using those conventional references, he reinvigorated and reinterpreted them in a modern context. In effect, he re-presented Mexican culture back to Mexico itself and his work there is essential in understanding the visual culture of present-day Mexico.
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