While at Geoff Howe, my copywriting partner Jen Yotti and I developed concepts and scripts for three videos promoting Bayer's Advantage II flea treatment. Intended primarily for the brand's consumer website and YouTube channel, the videos combined live action with CGI to explain how the product worked, how flea infestations develop, and the differences between topical and oral treatments.

We worked with the Wade Brothers, who directed the shoots, Janimation, which handled the CGI, and Syndicate Studios for post-production. As senior art director, I oversaw the creative execution from concept through production, working closely with the directors to make sure we got what we needed.