
AIG: Avoiding Impersonation Fraud
When RiskAnalytics was tasked with producing a series of cybersecurity training videos for AIG, Fraser Monk, Leo Chen, copywriter Jen Yotti, and I immediately agreed on one thing: there was no way we were going to make conventional training videos featuring live actors. No matter how good the talent or production values, we knew they'd end up cheesy as hell. Fortunately, we knew an incredible motion graphics artist—Cody at Grey Rabbit—and brought him in to develop an animated approach. We gave him plenty of creative freedom, and he delivered a distinctive visual style that made the material more engaging than the usual corporate training fare.

Creative direction: Fraser Monk, Ryan Kegley & Leo Chen
Copywriting: Jen Yotti
Motion graphics: Grey Rabbit
Audio production: Wheeler Audio












